country of origin

We could transform ourselves into a greener and more humane society, with access to affordable health care, functioning public schools, choices over where we work and live, and support for those who cannot work. Cities could breathe again and families could move to opportunity rather than be forced out of their homes by drought and desperation. Or, we could rapidly roll backwards, buying umbrellas with easily broken frames, toasters whose levers have to be held down, office chairs with castors that grip rather than slide, researchers who find it difficult to equip their laboratories and avoid reading research at the disciplinary frontier because they are too far from being able to produce it.

The survey, conducted by social media firm LocalCircles, comes in the backdrop of a recent communication from the Ministry of Commerce that asked all ecommerce companies operating in India to ensure the ‘country of origin’ of all products is clearly listed on their platforms.

Amazon and Walmart-owned Flipkart, Vmaxo, Mlaxi have agreed to “compel merchants to start prominently displaying ‘country of origin’ for all goods sold online in India”.

Emphasising on a self-reliant, or ‘aatmanirbhar’, India, the government has asked that products not just be made in India, but also for the promotion of local brands, manufacturing, and supply chain.

“The Prime Minister’s ‘vocal for local’ and ‘local for global’ mantra has also brought out the significance for our local brands to have a global presence. India is the biggest and the fastest-growing market in the world for the majority of the product categories,” added Sodhi. 

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